If you’re integrating the WhatsApp Business API on your website, it’s important to comply with Meta’s policies and guidelines. Here are the key policies and terms you should outline or consider referencing on your website:
Compliance with Meta Policies
- Acceptable Use Policy: Ensure that your use of the WhatsApp Business API complies with Meta’s Acceptable Use Policy, which prohibits:
- Misleading or fraudulent activities.
- Sending spam, unsolicited marketing messages, or bulk messages.
- Misuse of user data.
- Platform Policy: Adhere to Meta’s policies regarding the use of their platform, including proper permissions for accessing and using customer data.
- Content Restrictions: Avoid sharing
- Hateful or discriminatory content.
- Adult, violent, or illegal materials.
- Financial scams or misleading offers
WhatsApp Business Platform Policy and Spam Enforcement
In order to maintain high-quality conversations at scale on the WhatsApp Business Platform, WhatsApp will enforce on WhatsApp Business Accounts that repeatedly violate the WhatsApp Business Messaging Policy, the WhatsApp Commerce Policy, or the WhatsApp Business Terms of Service.
Spam Enforcement Link: https://developers.facebook.com/docs/whatsapp/overview/policy-enforcement
Template Policies: https://developers.facebook.com/docs/whatsapp/message-templates/guidelines/
Message Conversion Policies: https://developers.facebook.com/docs/whatsapp/conversation-types
Template Policies: https://developers.facebook.com/docs/whatsapp/pricing
Use Webhooks to Track WABA Policy Violations: https://developers.facebook.com/docs/whatsapp/overview/track-waba-policy-violations
